Media Training

Sports Coach – Media Training

Media training image - Motion blurred cyclists out for a social fun ride.

The McCarthy Consultancy is aware that in today’s sporting world, at practically all levels, the ability to be able to deal with the media is a crucial skill for any sports coach, because it publicly sets the tone and messages for the team. For this reason, media training has become a priority for most organisations.

Team members are always conscious of what is being said about them privately or publicly, and the ability of the coach to deliver a well thought out media approach and communication programmes has a direct impact on individual and team performance.

All coaches will benefit from media training and as part of our programme of sports leadership for individuals, The McCarthy Consultancy will deliver a tailored individual programme to you based on its years of experience in this field.

Communication is difficult in most situations for all of us in our daily lives, the difficulty levels increase in dealing with media in a sporting environment because the pressure changes from an individual one to that as leader or coach of a team and any communication, good or bad, is amplified at speed through modern communication channels.

The McCarthy Consultancy is committed to working with you on a confidential basis to support you through these pressures.

FAQs

Who needs media training?

Anyone who faces the media, even occasionally, can benefit from media training. The ability to be able to deal with the media effectively is a particularly crucial skill for sports coaches and leaders as they represent their teams and their ability to communicate clearly has an impact on many.

What should I expect from media training?

The media training The McCarthy Consultancy provides for sports coaches is a tailored, individual programme based on years of experience in the field.

Why is media training important?

It is important because the difficulty levels increase in dealing with the media in a sporting environment because the focus changes from an individual one to that as a leader or coach of a team and any communication, good or bad, is amplified.