In senior executive roles in today’s corporate world, it is not a question of if you will be called upon to face the media but a matter of when, because the truth is, all media whether local, national, trade or consumer is deeply interested in the world of business and corporations and the people within it. It is therefore vital that all senior executives have media training.
It could be that you are asked to comment in a difficult situation, it could simply be that there has been a development or new technology in your industry, but whether benign or contentious and whether broadcast, print or online media, the McCarthy Consultancy will ensure you are fully prepared and protected.
Drawing on deep experience in media and communications, The McCarthy Consultancy can give you and your people general media training that will prepare you for all eventualities or we can prepare you for a specific interview or media event or to handle a particular issue that you know the media is likely to want to probe.
The McCarthy Consultancy believes that effective media training is essential for all executives of a certain level, firstly because there are many pitfalls that most of us are not naturally equipped to negotiate and secondly because whilst the rewards for performing well under the media spotlight are rarely high, the consequences for getting it wrong can be swift and devastating to a business and can directly affect share price and/or the bottom line.
Who needs media training?
The short answer is that anyone in your organisation who is likely to face the media will benefit from it. However, depending on circumstances that can be few or many. In a business-as-usual situation it may only be a few senior executives that require media training, but when media interest in your organisation is whipped up for whatever reason many more may need to be prepared and protected through effective training.
What should I expect from media training for executives?
The media training The McCarthy Consultancy provides for executives is tailored to your organisation, its individuals and their needs. We can also provide your people with general media training or prepare them for a specific interview or media event or to handle a particular issue effectively that you know the media is likely to want to probe.
Why is media training for executives important?
Media training is essential for all executives of a certain level because it is not a matter of if they will be called upon to face the media, but when, and whilst the rewards for performing well under the media spotlight are rarely high, the consequences for getting it wrong can be dire.